Ironically in all of this it’s a Superman story. And Superman stands for Truth and Justice. I’m pretty sure Superman, if he were a real living breathing person wouldn’t be into restricting the rights of any person no matter what their sexual orientation was but Mr Card is and that doesn’t represent the principles of Truth and Justice to us. The second irony in all of this, if we were to boycott the title all together we’d be no better than Mr Card restricting people’s right to get this issue if they so wanted to. We’re not about censoring rights, unlike Mr Card.
A couple of things here: note the lack of 'the American way.' And the idea that the shop management (no names were included in the article I read) knows what Superman would do if he were a real person.
Here's a thoughtful response on how this story relates to one family's opinions about Card's other work--in short, his views on marriage and homosexuality have ruined a story (Ender's Game) that the writer and his family once loved. This isn't the first time I've seen a statement like that.
And another response, from TG Daily, makes the connection between 'geeks' and gay folks:
We geeks know what it’s like to be excluded in life, and know how painful prejudice can be. Like gay people and other minorities, we just want to be accepted and treated like everyone else, and when it comes to genre worship, enthusiasm and sincerity is all that really matters, not the color of your skin, nationality, or sexual preference.